Western Sky Vacation Homes commercial video production

Dear Matthew McCaskell & Western Sky Vacation Homes,

I want to express my sincere appreciation for the opportunity to connect with you last week and delve into the exciting idea of creating video content for Western Sky Vacation Homes. My name is Destyn, and I am the co-owner of 605 Media & Entertainment, a Black Hills-based video production company. Our focus is on creating story-driven media for brands, enabling them to differentiate themselves from the competition and boost sales. I am thrilled to share this concept for a commercial video production. Your insights are invaluable to us, and I am eager to hear your thoughts as we embark on this creative journey together.

Thank you for your time and consideration—I look forward to the possibilities that lie ahead.

Destyn H.

 CONCEPT

Embark on an unforgettable journey through the breathtaking landscapes of the Black Hills with our latest commercial, highlighting the perfect getaway destination – Western Sky Vacation Homes. Experience thrilling adventures such as ATVing, fishing, hiking, and biking, all set against the stunning backdrop of the area captured through mesmerizing adventure & drone shots.

As the day's adventures come to a close, immerse yourself in the tranquility of Western Sky Vacation Homes. Step inside our beautiful cabins, featuring comfortable rooms and spacious interiors. Witness the joyous laughter of children playing in the house and swimming pool, creating cherished memories.

For couples seeking relaxation, indulge in the luxury of our hot tub, offering panoramic views of the Hills. Join friends for an outdoor cookout, savoring the delights of a barbecue amid the natural beauty that surrounds you. As the evening unfolds, find warmth and coziness inside by the fireplace, creating moments of connection and relaxation.

Discover the perfect blend of excitement and serenity at Western Sky Vacation Homes – where every adventure finds its ideal retreat.

 

GOALS

  1. Increase Bookings: The primary goal is likely to drive bookings for Western Sky Vacation Homes by portraying it as an appealing and versatile destination for a wide range of travelers.

  2. Brand Awareness: Create awareness and recognition for Western Sky Vacation Homes as a desirable and memorable getaway location within the Black Hills.

  3. Positive Perception: Shape a positive perception of the vacation homes by highlighting the comfort, amenities, and the overall experience offered to guests.

  4. Differentiation: Showcase Western Sky Vacation Homes as a unique and distinctive choice, setting it apart from other accommodations in the region.

  5. Emotional Connection: Foster an emotional connection with the audience by depicting moments of joy, relaxation, and togetherness, encouraging viewers to associate positive emotions with the destination.

VALUE

  1. Adventure and Exploration: The commercial emphasizes the thrill of adventure with activities like ATVing, fishing, hiking, and biking, showcasing the Black Hills as an exciting destination for exploration.

  2. Natural Beauty: Through drone shots, the commercial highlights the breathtaking landscapes of the Black Hills, emphasizing the natural beauty and scenic views that await visitors.

  3. Comfort and Relaxation: Western Sky Vacation Homes are positioned as a haven for relaxation. The beautiful cabins, spacious interiors, and amenities like a hot tub and fireplace convey a sense of comfort and tranquility.

  4. Family and Community: The inclusion of scenes with kids playing and families enjoying outdoor activities portrays Western Sky Vacation Homes as a family-friendly destination that fosters a sense of community.

  5. Versatility: The commercial showcases the versatility of the destination, catering to both adventure seekers and those looking for a peaceful retreat. It highlights the diverse experiences one can have in the Black Hills.

Overall, the commercial aims to position Western Sky Vacation Homes as the ultimate destination that seamlessly combines adventure and relaxation, catering to a diverse audience seeking memorable experiences in the Black Hills.

 

PROPOSALS & BUDGETS

Package #1 | $5950 
Including: Full-day production for the commercial with pre-production, full lighting package, full camera package, crew, actors, meals, location rentals, post-production, editing and voice over.

Package #2 | $3525
Including: Full-day production for the commercial— however with a minimal lighting package & less crew. This package will still include pre-production, full camera package, crew, actors, meals, post-production, editing and voice over.

Package #3 | $2350
Including: Full-day production for the commercial— however with no lighting & no crew. This package will include pre-production, one-man-crew, post-production, editing and voice over.

 

APPROACH

Once concept and package is agreed upon, client will be given available production dates to choose from. Once production days are selected, the pre-production process initiates, involving the organization of crew, actors, and locations. This phase also includes the creation of a detailed shot-list with references, potentially incorporating storyboards and mood boards. During the production phase, our skilled crew will bring the envisioned scenes to life. Subsequently, in post-production, an editing period of 2-3 weeks ensues, culminating in the delivery of a first cut to the client. This allows for collaborative revisions until a final cut is mutually agreed upon.

 

REFERENCES & PROOF OF CONCEPT

With prior experience in creating an Black Hills adventure to lodging commercial (with Spearfish Canyon Lodge), we are well-versed in the specific elements the client aims to emphasize and prioritize within their video marketing strategy. We also spent some time to research advertisements and commercials from other brands in the same or similar industries to see how they told their story & shared tackled their marketing goals through video.

 

ABOUT 605 MEDIA & ENTERTAINMENT

We create story driven media rather than traditional advertising for brands so they can distinguish themselves from the competition and increase sales.

We’re a Black Hills, South Dakota video production company who believes in the investment and longevity of what we create. Before commencing shooting, we invest significant effort in thorough research, meticulous storyboarding, and comprehensive planning. During production, we assemble a dedicated and skilled team committed to delivering top-tier quality.

Since our inception in 2018, we have been instrumental in elevating the profiles of numerous brands by crafting compelling and immersive narratives. Our diverse portfolio includes LG, Monument Health, Rapid City Rush, Deadwood Mountain Grand, Riddle's Jewelry, Kiewit, Black Hills State University, Kristi Noem, and many other notable entities.

See more about us HERE

Brands we’ve helped grow—just to name a few.