FLOYD’S TRUCK CENTER | initial proposal
Dear Shania & Floyd’s Truck Center,
I want to express my sincere appreciation for the opportunity to connect with you last week and delve into the exciting prospects ahead for Floyd’s. My name is Destyn, and I am the co-owner of 605 Media & Entertainment, a Black Hills-based video production company. Our focus is on creating story-driven media for brands, enabling them to differentiate themselves from the competition and boost sales. I am thrilled to share a treatment featuring two concepts for commercial video production.
These concepts serve as a starting point, allowing us to explore distinct styles. Once a direction is chosen, we will delve into comprehensive ideas, including storylines, direction, and overall production details. Enclosed in this correspondence are the preliminary concepts, along with accompanying pricing and the envisioned value and goals for each. Your insights are invaluable to us, and I am eager to hear your thoughts as we embark on this creative journey together.
Thank you for your time and consideration—I look forward to the possibilities that lie ahead.
Destyn H.
CONCEPTS
#1: Narrative-style
Guided by a voice-over or led by an actor, this style takes us through the experience, providing an understanding of Floyd’s Truck Center. Commonly seen in the 'NFL commercial break' style, the narrative commercials in this approach are designed to be memorable, leaving a lasting impression on the audience. Additionally, this style prioritizes high-quality production values, cinematic shots, and impressive visual effects, creating a polished and memorable viewing experience.
#2: Interview-style
Reaching your audience through interview-style storytelling with the people of Floyd’s brings a documentary and testimonial feel, eschewing a purely narrative approach. The primary advantage of this concept lies in its ability to build trust with the audience by showcasing the real people behind the brand. Team members or even customers can share their perspectives, offering insights into the departments they serve and providing a multifaceted understanding of what Floyd’s truly represents. This style aims to create authenticity and build trust by featuring genuine, unscripted perspectives—a common approach in commercials seeking to emphasize the real-world impact of a product or service and establish a connection with the audience through relatable narratives. Often associated with documentary techniques, this approach captures real voices and experiences in a more authentic and unfiltered manner.
Visual ideas (for both concepts) include but not limited to:
- Current Floyd’s customers in their trucks, such as Black Hills Energy, Coca-Cola, etc.
- Customer pulling into service bay
- Customer coming to the parts counter.
- Showcasing how Floyd’s plays a part in their communities (Being involved with the Fire Department, etc.)
VALUE & GOALs of the commercial
Strengthening community ties is at the core of Floyd’s Trucking Center's mission. Offering a comprehensive overview of their services, Floyd’s aims to connect with businesses and individuals who align with their offerings. This includes, but is not limited to, business owners and companies involved in the transportation industry. The services are also tailored for heavy and medium dusty trucks seeking support, through service and parts, as well as companies in need of auto body services. By effectively targeting these specific groups, Floyd’s Trucking Center endeavors to build meaningful relationships within the community.
Some other ideas to target during the commercial: Customization options, reliability & reputation, emergency support & timing, technology integration & availability, convenience and accessibility.
PROPOSAL & BUDGET
#1 | Narrative Style - $3250 - $5950
Including / Depending on final concept: pre-production, production day(s), lighting, full camera package, post-production/editing & crew.
#2 | Interview-style - $2875 - $4125
Including: Pre-production, production day(s), lighting, locations, voice over, actors, full camera package, post-production/editing & crew.
Once concept is chosen, different packages within these price points will be made to choose from.
REFERENCES& research
We spent some time to research advertisements and commercials from other brands in the same or similar industries (such as Freightliner, Western Star, TA Truck Service, Love's, Pilot and more) to see how they told their story & shared tackled their marketing goals through video. Here’s some stills that stood out to me as inspiration and ideas for Floyd’s.
About 605 Media & Entertainment
We create story driven media rather than traditional advertising for brands so they can distinguish themselves from the competition and increase sales.
We’re a Black Hills, South Dakota video production company who believes in the investment and longevity of what we create. Before commencing shooting, we invest significant effort in thorough research, meticulous storyboarding, and comprehensive planning. During production, we assemble a dedicated and skilled team committed to delivering top-tier quality.
Since our inception in 2016, we have been instrumental in elevating the profiles of numerous brands by crafting compelling and immersive narratives. Our diverse portfolio includes LG, Monument Health, Rapid City Rush, Deadwood Mountain Grand, Riddle's Jewelry, Kiewit, Black Hills State University, Kristi Noem, and many other notable entities.
See more about us HERE
